A reduced version of an application, discoverable through real-world interactions, allows users to access a specific feature without downloading the full application. These smaller experiences are designed for speed and immediacy, focusing on a single task. An example includes instantly accessing a restaurant’s menu by scanning a QR code instead of downloading the entire restaurant application.
The value of this approach lies in its enhanced user experience. It lowers the barrier to entry, providing instant utility and convenience. Historically, this functionality bridges the gap between physical environments and digital services, making app features more accessible and discoverable. This approach can increase user engagement and conversion rates.