The software development kit facilitates the integration of Braze’s customer engagement platform within applications built for Apple’s mobile operating system. As an example, developers might utilize this set of tools to implement in-app messaging or push notification functionality.
Its value lies in enabling personalized and targeted communication with application users. This can lead to increased user retention, enhanced engagement, and improved overall customer experience. Previously, developers had to build these communication features from scratch, a process that was time-consuming and resource-intensive.