The phrase highlights the software applications designed for Apple’s mobile operating system that prioritize user data protection and minimize tracking. These applications offer enhanced security features and settings to prevent websites and third parties from collecting personal information, browsing history, and location data. Example features include built-in ad blockers, tracker blockers, and encrypted connections.
The increasing concern over online surveillance and data breaches underscores the importance of such tools. Employing a browser that emphasizes confidentiality grants users greater control over their digital footprint, reducing the risk of targeted advertising, profiling, and potential identity theft. Historically, standard browsers have often lacked robust privacy features, necessitating the development and adoption of specialized solutions to address these concerns.
