The visual interface presented during incoming or outgoing calls on Apple’s mobile operating system, beginning with version 17, offers enhanced customization options. This feature allows users to personalize the appearance of their call display with custom contact posters, stylized text, and Memoji or photos, extending beyond the standard name and number presentation.
This personalization provides a more engaging and visually appealing user experience. It allows for immediate identification of callers through visual cues, even before answering the phone. Functionality marks a shift towards user-centric design, where individuals can tailor their devices to better reflect personal style and preferences. Previously, users were limited to basic identification information.