The phrase references the availability of a promotional program, likely provided by a tobacco manufacturer, accessible via a mobile application. This application incentivizes brand loyalty through a system of rewards points earned through product purchases. These points can often be redeemed for various benefits, discounts, or merchandise. The indication of “free download” highlights the accessibility and lack of initial cost associated with acquiring the application.
Such programs aim to cultivate brand preference and provide direct engagement with consumers. Historically, tobacco companies have utilized various promotional methods to attract and retain customers. Mobile applications represent a modern approach to this strategy, offering a personalized experience and direct communication channel. The rewards aspect functions as a catalyst for ongoing product selection and interaction with the brand.
