The availability of FaceTime, Apple’s video and audio calling service, is restricted to devices operating on Apple’s proprietary software platforms. This means that FaceTime functionality is natively integrated into and primarily accessible on iPhones, iPads, and Macs running iOS and macOS, respectively. A user seeking to initiate or receive a FaceTime call must possess one of these Apple devices.
This exclusivity provides Apple with a competitive advantage within its ecosystem. It fosters user loyalty by incentivizing customers to remain within the Apple product line to maintain seamless communication with other Apple users. Furthermore, this restriction influences purchase decisions for individuals and families heavily invested in the Apple ecosystem who value the accessibility and convenience of FaceTime.