The phrase refers to the action of acquiring, at no cost, a software application designed for mobile devices that facilitates access to film content via a subscription model. These applications typically offer a library of movies accessible upon payment of a recurring fee, and “free download” indicates the initial acquisition of the application itself does not incur a charge. As an example, an individual might search for a specific application online with the intention of installing it on their smartphone to view films.
The availability of such application acquisitions significantly impacts both consumers and content providers. For consumers, it lowers the barrier to entry for accessing a wide range of cinematic content. Historically, film consumption involved physical media purchases or rentals; however, the availability of accessible applications dramatically alters this model. For content providers, these applications represent an avenue for broader distribution and revenue generation through subscription services.