An entity specializing in the creation of applications that operate across multiple mobile platforms using a shared codebase. These organizations typically employ web technologies such as HTML, CSS, and JavaScript, wrapped within a native container, to deliver a cross-platform user experience. A firm offering such services could provide application solutions for both iOS and Android devices simultaneously, reducing development time and costs compared to native application development.
Engaging such an organization offers several advantages, including potentially faster time to market and reduced development expenditure. The ability to maintain a single codebase simplifies updates and maintenance, streamlining the application lifecycle. Historically, the emergence of this application development approach arose from the need to address the fragmented mobile market, enabling businesses to reach a wider audience with a more efficient development process.