A digital platform enabling the purchase of goods and services within the Islamic Republic via mobile devices represents a growing sector. These applications provide access to diverse product categories, from apparel and electronics to groceries and home goods, mirroring trends observed in global e-commerce markets.
The proliferation of these applications offers convenience and broader market access to both consumers and businesses. Historically, limited access to international markets and payment systems has shaped the development of this sector, fostering innovation in domestic solutions for logistics and payment processing. These solutions mitigate the impacts of sanctions and contribute to the expansion of domestic businesses.
