The phrase denotes the action of moving or converting applications, data, or systems to Apple’s iOS operating system. This commonly refers to porting an existing application from another platform, such as Android or a web-based environment, so that it can function natively on iPhones and iPads. An example of this is rewriting the code of an Android game to make it compatible with and playable on an iPhone.
Undertaking this transition provides access to a large and often affluent user base within the Apple ecosystem. It can lead to increased revenue streams, broader market penetration, and the opportunity to leverage iOS-specific features and technologies. Historically, this migration has been driven by business expansion strategies and the desire to cater to diverse user preferences across different mobile platforms.